Marketing
Degree Awarded
Bachelor of Science (B.S.), Undergraduate Minor
Program Delivery
On-Campus, Online
Locations Available
Rindge, New Hampshire
Online
When you major in Marketing, you’ll become knowledgeable at getting people to become buyers, subscribers, or members. You’ll use data analytics, creativity, and people skills to get their attention and influence their decisions. While you’re learning about marketing products and services, you’ll also be learning to market yourself — to land the job, management training program, or graduate degree in business that you want. Franklin Pierce is the only New Hampshire university with business programs accredited by the International Accreditation Council for Business Education (IACBE). Our Business PLUS+ Program allows qualified high school students to enter a four-year accelerated bachelor’s and master’s degree program. As a Marketing major, you’ll learn core concepts of marketing and sustainable business practices and apply analytical tools and global perspectives to business decisions.
Request InformationWhat Makes our Marketing Programs Different?
At the undergrad level, Franklin Pierce offers three distinct paths to a Bachelor of Science (BS) degree in Marketing:
- Our On-campus BS program for first-time college students
- Our Online BS program designed for working adults—awards credit for experience and can be completed in as little as 18 months
- Business PLUS programs that let you complete an on-campus BS in just three years or combine a BS and a Master of Business Administration (MBA) degree in four years
We also offer a Minors in Advertising and Public Relations for on-campus undergraduates.
At the graduate level, consider:
- Master of Business Administration with a Leadership track, offered 100% online
Whichever program you choose, you’ll learn from expert faculty, network with accomplished alumni, and get the mix of knowledge, skills, and connections you’re looking for.
where Can a Marketing Degree take me?
Crispin Munyana '16 is from Congo, Africa on the city of Kinchesa is a Credit Analyst Accountant team member for Wind Waste Innovations
Who Should Study Marketing?
Studying Marketing might be right for you if:
- You’re interested in business (see our Business page for info about other undergraduate business majors)
- You like creativity and innovation
- You are excited about how to grow a business
- You are interested in trends that effect the marketplace
- You want to learn how to market products in a digital age
- You’ve got strong communication and people skills
On-Campus Bachelor of Science in Marketing
The BS Marketing program introduces knowledge and skills associated with marketing, sustainable business practices, research, communication, international business, economics, accounting, finance, management, business law, ethics, and technology.
See our curriculum plan to learn how you’ll progress through the on-campus BS program (or download an on-campus BS program sheet):
- Principles of Accounting I & II (AC102)
- Electronic Spreadsheets (CIT140)
- Principles of Macroeconomics (ET101)
- Principles of Microeconomics (ET102)
- First Year Inquiry Seminar (GLE101)
- First Year Composition I (GLE110)
- Plus three GLE electives
- Business Law (BA213)
- Principles of Financial Management (FM224)
- Second Year Composition II (GLE230)
- Principles of Marketing (MK201)
- Consumer Behavior (MK214)
- Principles of Management (MN201)
- Statistics (MT260)
- Plus 4 Additional Electives
- Plus one GLE elective
- International Business (IB364)
- Marketing Research (MK333)
- E-commerce (MK350)
- Organizational Behavior (MN321)
- Plus three Marketing electives
- Plus two GLE electives
- Plus one general elective
- Internship in Marketing (MK390) or Advanced Internship in Marketing (MK395) or Senior Independent Research Project (MK495)
- Marketing Management for a Green Economy (MK474)
- Comprehensive Exam (take with BA471) (BA001)
- Business Strategy and Ethics (BA471)
- Plus six general electives
Online Bachelor of Science in Marketing
Lead the revolution on brand management in an ever-changing consumer marketplace. The Marketing major will prepare you to steer organizations into the future by developing a fundamental knowledge of market analysis, decision-making, and communication. In small classes, you will foster connections in the business world by working closely with professors who are experts in their fields and who understand the needs of adult students.
Combine part-time or full-time study and six academic terms, to create a flexible and personalized schedule. Your knowledge gained from life experience is also recognized. Receive college credit for accumulated certifications, professional licenses, on-the-job-training, and other life experiences. You may also be eligible for grants, loans, and scholarships in the form of financial aid.
As a Franklin Pierce University graduate, you will possess the technical and leadership skills needed to expand your opportunities and push your career to the next level.
See the courses you’ll take (or download an online BS program sheet for more info, including application instructions):
- Principles of Accounting I (AC101)
- Principles of Accounting II (AC102)
- Business Law I (BA213)
- Business Strategy and Ethics (BA471)
- Principles of Macroeconomics (ET101)
- Principles of Microeconomics (ET102)
- Principles of Financial Management (FM224)
- International Business (IB364)
- Principles of Marketing (MK201)
- Principles of Management (MN201)
- Organizational Behavior (MN321)
- Statistics (MT260)
- Consumer Behavior (MK214)
- Marketing Research (MK333)
- E-commerce (MK350)
- Internship in Marketing (MK390) or Advanced Internship in Marketing (MK395) or Senior Independent Research Project (MK495)
- Marketing Management for a Green Economy (MK474)
- Plus three marketing electives (MK304, MK317, MK335, MK360, MK299/399/499, AD370, DMD330, MN342, or SR310)
- Plus 19 semester hours of general electives
CONTACT the Admissions Team
UNDERGRADUATE ADMISSIONS
(800) 437-0048
admissions@hwfj-art.com
Monday-Friday, 8 a.m.-4:30 p.m.
Graduate/Online Admissions
(800) 325-1090
FPUonline@hwfj-art.com
Monday-Friday, 8 a.m.-4:30 p.m.
